The Pharma Story
For clinical practice to change with the introduction of new medicines it’s clear that we need real evidence of the value each new medicine brings. However understanding this value is not always easy,...
View ArticleThe Need For Story
Jonathan Gottschal puts it well in the “Storytelling Animal” that history is a story we tell ourselves but its only from one viewpoint and the future is a story we tell ourselves that we want to come...
View ArticleBuilding Brand Fans with Storytelling
At the center of all marketers’ brand ambitions sits the hope of creating a fan base. All brands have customers, the people that buy the brand, but few have a substantial fan base. The difference...
View ArticlePharma Marketing 3.0
The Brand Storytelling Marketing Manifesto: Repost 3 Years on! When I started writing about storytelling I wrote the Storytelling manifesto. I still like that post most and I keep coining back to it as...
View ArticleStoryshowing and storytelling
Storytelling has become popular across many different media in the last few years and a lot has been written about both the story and the telling parts of storytelling. One potential problem in the...
View ArticleDemonstrating the Simplicity of Storytelling
Lev Kuleshov edited a montage of pictures together to tell three different stories. The Russian was praised for his film and the actor for the way he was able to express different emotions. What the...
View ArticleInisights and Stories Build Authentic Brands
The Connected Brand One of the hardest aspects of marketing is to deliver consistent and clear brand communications. Getting a simple brand truth that is central to creating a clear understanding of a...
View ArticleEmotion and Reason in Marketing-Choosing Your Brand Story
“The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions.” Donald Calne
View ArticleStories from the Edge
In Lovemarks, Kevin Roberts said ” I want to be as close to the edge as I can without going over. Out on the edge you see all kinds of things you can’t see from the centre”. It’s a great quote and has...
View ArticleThings That Can Kill You- A New Short Film From Joe Macantonio
Great story well shot and told.
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