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Storytelling Maps- Storytelling Creating Tools
What is a story made up from? Over the last few years of writing about storytelling in Pharmaceuticals and other major branding genres I have always struggled to answer the question in a simple way....
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The Pharma Story
For clinical practice to change with the introduction of new medicines it’s clear that we need real evidence of the value each new medicine brings. However understanding this value is not always easy,...
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The Need For Story
Jonathan Gottschal puts it well in the “Storytelling Animal” that history is a story we tell ourselves but its only from one viewpoint and the future is a story we tell ourselves that we want to come...
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Building Brand Fans with Storytelling
At the center of all marketers’ brand ambitions sits the hope of creating a fan base. All brands have customers, the people that buy the brand, but few have a substantial fan base. The difference...
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Pharma Marketing 3.0
The Brand Storytelling Marketing Manifesto: Repost 3 Years on! When I started writing about storytelling I wrote the Storytelling manifesto. I still like that post most and I keep coining back to it as...
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Storyshowing and storytelling
Storytelling has become popular across many different media in the last few years and a lot has been written about both the story and the telling parts of storytelling. One potential problem in the...
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Demonstrating the Simplicity of Storytelling
Lev Kuleshov edited a montage of pictures together to tell three different stories. The Russian was praised for his film and the actor for the way he was able to express different emotions. What the...
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Inisights and Stories Build Authentic Brands
The Connected Brand One of the hardest aspects of marketing is to deliver consistent and clear brand communications. Getting a simple brand truth that is central to creating a clear understanding of a...
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Emotion and Reason in Marketing-Choosing Your Brand Story
“The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions.” Donald Calne
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Stories from the Edge
In Lovemarks, Kevin Roberts said ” I want to be as close to the edge as I can without going over. Out on the edge you see all kinds of things you can’t see from the centre”. It’s a great quote and has...
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Things That Can Kill You- A New Short Film From Joe Macantonio
Great story well shot and told.
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